קורס גוגל אדס

1. Overview of Google Ads and its importance in digital marketing
2. Understanding the Google Ads ecosystem
3. Key terminology and concepts
4. Setting up a Google Ads account
5. Admin Account Settings
6. Billing Settings
7. Google Ads account verification
8. The role of AI in modern Google Ads

1. Intro to Module
2. Understanding campaign hierarchies
3. Search campaigns
4. Display campaigns
5. Video campaigns
6. Shopping campaigns
7. App campaigns
8. Performance Max Campaigns
9. Smart Campaigns
10. Lead Gen Campaigns

1. Importance of keyword research
2. Keyword match types
3. Using keyword planner tool
4. Long-tail keywords vs. short-tail keywords
5. Negative keywords and their importance
6. AI-assisted keyword research and forecasting

1. Elements of a text ad
2. Writing compelling ad copy
3. Creating responsive search ads
4. Ad assets and their uses
5. A/B testing ad variations
6. AI-powered ad copy generation and optimization

1. Geographic targeting
2. Demographic targeting
3. Affinity audiences
4. In-market audiences
5. Custom audiences and remarketing 
6. AI-driven audience targeting and segmentation

1. Manual vs. automated bidding
2. Different automated bidding strategies
3. Setting and managing budgets
4. Understanding Quality Score and its impact on bidding

1. Setting up conversion tracking
2. Install Google Tag / GTM
3. Understanding key performance indicators (KPIs)
4. Using Google Analytics 4 with Google Ads 
5. Creating and interpreting reports
6. Google Analytics 4 Setup 
7. Analyzing GA4 Data for Google Ads Optimization
8. Merchant Account Setup
9. Optimizing Google Shopping Campaigns
10. Optimize your website for mobile

1. Optimization Workflow
2. Best Approaches
3. Overview & Google’s recommendations
4. Campaign Optimization
5. Ad Group Optimization
6. Ads, Assets & Experiments
7. Ad schedule optimization
8. Location Targeting Optimization
9. content optimization
10. Audience Optimization
11. Keywords optimization
12. Search Terms Optimization
13. When and where ads showed
14. Report Editor & Dashboards
15. Improving Quality Score
16. Landing page optimization
17. A/B testing strategies

1. Dynamic search ads 
2. Google Ads scripts
3. Automated rules and alerts
4. Google Ads Editor
5. Google Ads App

1. E-commerce strategies
2. B2B advertising techniques
3. Local business advertising
4. Mobile app promotion

1. Search campaigns (advanced)
2. Display campaigns (advanced)
3. Video campaigns (advanced)
4. Shopping campaigns (advanced)
5. App campaigns (advanced)
6. Performance Max Campaigns (advanced)
7. Smart Campaigns (advanced)
8. Lead Gen Campaigns (advanced)

1. Google Ads policies and guidelines
2. Privacy regulations (GDPR, CCPA)
3. Ad disapprovals and how to handle them

1. How to claim up to 1500$ in ad credit from Google Ads
2. Google Ads certifications
3. Keeping up with Google Ads updates
4. Best resources for ongoing learning

Conclusion & What’s Next.  

1. Intro
2. pareto rule 80/20
3. Conducting a Comprehensive Account Audit
4. Developing a Data-Driven Optimization Plan
5. Advanced Troubleshooting Techniques
6. Performance Analysis and Reporting
7. Advanced Budget Management and Forecasting
8. Scaling Successful Campaigns
9. Managing and Optimizing Automated Campaigns
10. Competitive Analysis and Strategy Adjustment
11. Handling Account Transitions and Mergers
12. Crisis Management and Rapid Optimization
13. Leveraging AI in campaign audits and optimization

1. Making the Leap: Your Journey to Google Ads Entrepreneurship
2. Google MCC account
3. Google Partner Program
4. Advanced Tools
5. Building Your Empire: Structuring Your Google Ads Business
6. Mastering the Money Talk: Pricing Strategies for Google Ads Services
7. Winning Clients: Proven Strategies to Grow Your Customer Base
8. The Art of Onboarding: Creating Lasting Client Relationships

1. Reporting Like a Pro: Showcasing Your Google Ads Expertise
2. Growth Hacking Your Business: From Solo Act to Agency Powerhouse
3. Tech Toolkit: Essential Tools for Google Ads Business Success
4. Staying Ahead of the Curve: Maintaining Your Competitive Edge
5. The Ethical Advertiser: Best Practices for Long-Term Success

Conclusion & What’s Next